Christmas drink and drug drive campaign 2025

Christmas drink and drug drive campaign 2025

To mark the start of our latest winter drink and drug drive campaign, we have released a powerful new video highlighting the devastating consequences of driving after consuming alcohol.

Youtube link - https://youtu.be/NuAad1PlocE

The video was produced in partnership with the York and North Yorkshire Road Safety Partnership. This is the second video we’ve released this year as we continue to raise awareness about the dangers of drink and drug driving.

This campaign targets men aged 17–29, as national statistics show that 90% of fatal collisions involving drink or drugs since 2014 have involved men in this age group.

Research suggests this demographic is more likely to engage in thrill-seeking, risk-taking, and overconfident behaviour. So they will be the primary focus of our messaging.

Our activity

On the frontline, our Roads Policing Group will work alongside officers across the force to increase patrols during peak times, such as evenings and mornings when drivers may still be over the limit.

Using intelligence-led tactics and local hotspot knowledge, officers will intercept those choosing to drink or drug drive. Marked and unmarked vehicles, along with roadside checkpoints, will be deployed to test as many drivers as possible.

The consequences

If caught driving over the limit, you could face:

If you believe someone is about to drive under the influence, dial 999 - we will always aim to respond immediately.