Christmas Drink and Drug Campaign 2025

North Yorkshire Police in partnership with the York and North Yorkshire Road Safety Partnership have launched the Christmas Drink and Drug Drive Campaign 2025. 

The campaign aims the raise awareness of the dangers of drink and drug driving over the festive period. 

This campaign targets men aged 17–29, as national statistics show that 90% of fatal collisions involving drink or drugs since 2014 have involved men in this age group.

Research suggests this demographic is more likely to engage in thrill-seeking, risk-taking, and overconfident behaviour. So they will be the primary focus of our messaging. But the core message to everyone is if you plan to drink, dont drive. 

Our activity

On the frontline, our Roads Policing Group will work alongside officers across the force to increase patrols during peak times, such as evenings and mornings when drivers may still be over the limit.

Using intelligence-led tactics and local hotspot knowledge, officers will intercept those choosing to drink or drug drive. Marked and unmarked vehicles, along with roadside checkpoints, will be deployed to test as many drivers as possible.

The consequences

If caught driving over the limit, you could face:

If you believe someone is about to drive under the influence, dial 999 - we will always aim to respond immediately.